Positioning the Godiva brand as a luxury product through catalogue design, point of purchase, window signage, in-store graphics, advertising and direct mail.
Godiva Chocoiste Product LaunchCreative Direction, Point of Purchase, Advertising, In-Store Graphics, In-Store and Window Signage
Godiva Limited EditionsCreative Direction, Point of Purchase, Advertising, In-Store Graphics, In-Store and Window Signage
Godiva Seasonal PromotionsIn-store Graphics, Catalogue Graphics, In-store and Window Signage
Godiva Brand DevelopmentProduct Naming, Creative Direction, In-Store Graphics, Point of Purchase, Advertising, In-Store and Window Signage
Repositioning a fourth-generation jewelry brand to reach younger customers, while reinforcing the company legacy.
London Jewelers Annual CatalogueCreative Direction and Design, Copywriting
London Jewelers Accent MagazineCreative Direction and Design, Copywriting
London Jewelers Seasonal CataloguesCreative Direction and Design, Copywriting
London Jewelers Seasonal Catalogues and AdvertisingCreative Direction and Design, Copywriting
London Jewelers Website Redesign londonjewelers.com
A line of Ayurvedic spa products and teas produced for Deepak Chopra and the Chopra Center for Well Being.
Chopra Ayurvedic SpaProduct Photography, Brand Identity, Package Design, Catalogue Design
Chopra Ayurvedic TeaBrand Identity, Package Design (now Harney Teas)
Expressing wellness in an ownable way while keeping the core customer and educating new ones.
Chopra Center Brand IdentityBrand and Graphic Identity, Creative Direction, Logo Design
Marketing an eco-conscious resort to a luxury traveler.
Playa Panames Brand IdentityLogo Design, Photography, Brand Collateral
Playa Panames Print CollateralPhotography, Copywriting, Brochure and Catalogue Design
Playa Panames Brand IdentityLogo and Brand Identity Studies
Brand identity and development for a New Zealand yarn company that conveys luxury and the heritage of New Zealand through photography, language and design.
Zealana WebsiteBrand Identity, Website Design, Mobile Design, Photography
Zealana Catalogue DesignBrand Identity, Photography, Printed Catalogue Design
Zealana Package DesignBrand Identity, Product Naming, Package Design, Photography
Zealana AdvertisingBrand Identity, Photography, Print, Web and Mobile Advertising
Zealana Brand IdentityBrand Identity Development, Product Naming, Package Design, Photography, Copywriting, Print Design
Pitchdeck for Yale MFA Arts Incubator Funding.
American Express Opensponsored rebrand for a small luxury yarn company.
Artyarns RebrandBrand Design, Logo Design, Copywriting, Photography
Repositioning a fourth-generation family business to reach younger customers, while reinforcing the company legacy
Two By London Brand IdentityLogo Design, Printed Collateral, Advertising
Two By London Brand IdentityIndoor and Outdoor Retail Signage
Two By London Brand IdentityAdvertising, Catalogue Design
Two By London Website Designtwobylondon.com
Conveying a sense of luxury and independent spirit for an small Alpaca Yarn brand.
Our Back 40 Brand IdentityLogo Design, Photography, Website Design
Our Back 40 Brand IdentityPrinted and Online Brochures
Our Back 40 Website DesignDesign for Web and Mobile
Our Back 40 Product PhotographyProduct Photography for Print and Web applications
Creating a hotel brand identity to be experiential at every touchpoint.
Dream Hotel Brand IdentityLogo Design, Hotel Signage, Hotel Artwork
Dream Hotel Brand IdentityLogo Design, Print Collateral
Dream Hotel Brand IdentityWebsite Creative Direction, On-screen Directory
Dream Hotel Brand IdentityOnline / Print Guest Directory, Print Collateral
Creating two synergistic hotel brand identities to convey luxury and reflect the architecture of the neighborhood for the first hotels in Soho and Tribeca.
Tribeca Grand Hotel Brand IdentityHotel Print Collateral
Soho Grand Hotel Brand IdentityHotel Print Collateral
Soho and Tribeca Grand Hotel Brand IdentityLogo Design, Hotel Signage
Developing a and resonant brand identity to stand out in the crowded space of healthcare and telemedicine nuveiwhealth.com
NuView HealthCreative Direction, Copywriting, Logo Design, Brand Identity, Web and Mobile Design
Shaping a brand identity within a large healthcare network to resonate specifically with women.
Katz Institute for Women's Health Brand IdentityBrochure, Print Collateral, Video Creative Direction and Production
Katz Institute for Women's Health Brand IdentityOuttake from Positioning and Messaging exercise.
Conveying a commitment to purity of ingredients through photography and copywriting
Jane Iredale Mineral CosmeticsPhotography and Copywriting for Web and Mobile Sites